I recently came across an extraordinary artist here in Portland, unlike any I have encountered in the region. Phalseprofit is an exceptional blend of hip-hop, pop, and emo, with elements of hardcore and, of all things, smooth jazz(!) His music channels rage, heartbreak, and the raw frustrations of youth in America, delivered with a dynamic range that hits just as hard emotionally as it does sonically. A self-produced Portland native brand new to the music scene, he has racked up over TEN MILLION Tiktok streams with his 2024 release Lala Lazy and today drops a striking hook on the song Let Me Rest. His short video clips produced with little more than a cell phone & laptop also demonstrate his visual prowess and international high fashion aesthetic.
For anyone wondering if Portland can compete musically on a national level, look no further. Phalseprofit is making bedroom-produced tracks that rival anything coming out of New York, LA, or Atlanta.
These images were captured at Ya Heard on 1/24/25.
Tap in: Instagram, Tiktok, Spotify, YouTube, and SoundCloud. You won’t regret it.
